M&Ms Ms.Brown to be introduced during superbowl

On Superbowl Sunday of this year M&Ms will introduce their last character of the M&Ms crew, Ms.Brown. She will be the sixth animated talking mascot for the brand following the footsteps of the red, yellow, green, blue, and orange M&Ms. Ms.Brown will be the second female character of the crew and have her own distinct personality, just like Ms.Green. Ms. Brown is an intelligent woman with a quick wit who is finally deciding to reveal herself after years of working behind the scenes as "chief chocolate officer." The commercial is said to run during the first quarter of the game and is being produced by BBDO New York, which has also produced commercials for other MARS candies such as the Snickers commercials featuring Betty White and Roseanne Barr.

Ms.Brown must be something special because it is not cheap for MARS to run this advertisment during the game. This year a 30 second ad in the superbowl costs a staggering $3.5 million dollars, compared to last years $3 million dollars! Absolutely ridiculous if you ask me, but I guess the Superbowl is known for its commercials and there is no better way to get a product out there. Not only are the prices out of this world, but space for a Superbowl commerical has been sold out since before Thanksgiving. In order to promote the anticipation for Ms.Browns release she is making a huge spash on Facebook and Twitter, so be on the lookout for clues about her appearance and watch the big reveal on Feb.5th!!