Have you ever celebrated Leap Day?
Have you ever looked at that extra day in February, occurring every fourth year, and felt excited?
I know I never have. It's likely the same for you. But this year, Disney is giving everyone a reason to appreciate that one extra day: "One More Disney Day," an unprecedented move for the Mouse in which Disney's flagship theme parks in Orlando, Florida and Anaheim, California, will operate for 24 consecutive hours. From 6 a.m. February 29th to 6 a.m. March 1st, the Magic Kingdom and Disneyland Park will welcome guests and Disney enthusiasts.
This special day celebrates the extension of Disney's "Let the Memories Begin" campaign by allowing families to spend their extra time having fun together and making memories, according to Disney chairman of Walt Disney Parks and Resorts Tom Staggs.
But more significantly, this event spreads the message worldwide that the Disney corporation values, above all else, happy families and a place for them to purely have fun. "One More Disney Day" was announced during Dick Clark's New Year's Rockin' Eve on ABC, which is owned by Disney. This anticipated national broadcast drew millions of eyes to Disney's new idea, and to a commercial evoking nostalgia and the fun of visiting Disney theme parks.
Disney raises the bar time and again in its campaigns to appeal to families and to compete with theme parks as well as other entertainment empires. "One More Disney Day" leaps ahead with its initiative in seizing an otherwise unassuming day and transforming it into a landmark event led by the Mouse.
I know I can't wait for Leap Day this year.
Disney has had a great series of promotions over the past few years, like free admission on your birthday and free admission for volunteering. Leap Day is just another great idea for them. Think of what an experience it will be to ride Splash Mountain, for example, in the middle of the night!
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