The World according to Kraft seems to indicate one thing... we need more cheese! With an estimated budget of over $50 million, Kraft Foods has rolled out a new advertising campaign focused on the theme of, "Make something amazing". The advertisements used in the campaign will highlight five different cheeses that Kraft makes - Kraft Singles, Kraft grated parmesan, Kraft shredded cheeses, Kraft Natural Slices, and Kraft Fresh Take.
The cheese campaign will focus on creating delicious meals using Kraft cheese. Not only does this reinforce the idea of Kraft being an icon in the dairy and cheese industries, but the ads inspire us to think about what we keep in the fridge. With recipes ranging from simple to complex, the consumer might find themselves putting their cheese to better use by experimenting in the kitchen!
Kraft's cheese campaign will include 60-second television commercials, online advertisements, cooking video clips (kraftcheese.com), social media, in-store promotions, and newspaper coupons.
I actually had Kraft Macaroni and Cheese for dinner tonight - still my favorite!
I think it's interesting how Kraft and Velveeta have been focusing their macaroni and cheese ads a lot more toward adults lately, rather than sticking toward marketing toward children.
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