The Smith Brothers Agency, with locations in both San Francisco, CA and Pittsburgh, PA recently produced fresh, new ads for Jamba Juice. Not for a smoothie, but for an energy drink. An energy drink! I don't know about anyone else, but I love the idea of this... no chemicals, none of that nasty stuff-all natural! Not only do I love the idea of natural energy drinks, but the way that the Smith Brothers Agency designed these ads-all around the natural-ness of the drink. In their virtual ad, they give all of the stats and facts on consumers that they interviewed on the streets, and what they're take is on the new drink. Through the video, I found out that energy drinks are an $8.5 million dollar industry, and only 10% of the entire population drinks energy drinks-probably mostly coming from the teen and twenties generations. So what do the Smith Brothers do for Jamba Juice? Emphasize the idea of the NATURAL energy drink. And what does this do for Jamba Juice? Bring them many new target audiences. Now, the older target audience will not be against the whole "energy drink" thing, but they will (maybe) gladly buy them for their children also. These ads feature a catchy phrase promoting the healthiness of the drink, an actual picture of the product and a fit, healthy, happy person holding their product-all the things needed for a successful ad. Genius!