“We’re always looking for new ways to surprise and delight our customers, and we see this as a unique opportunity to reach millions of fans and H&M customers..."
NBC is charging a record breaking 3.5 million dollars for a 30-second slot, therefore the advertisement H&M produces needs to be effective and eye-catching. Thus, the reason they are using this opportunity for one of the most eye-catching men of world: David Beckham.
The Superbowl will kick off the global advertising push supporting Mr. Beckham's bodywear line both on television and print. This international campaign will be premiered and continued through all markets.
So whether you're tuning in for the game, H&M or most likely David Beckham realize you are witnessing H&M Advertising history and cross your fingers for your favorite team as well as a successful push for this international campaign.
Some may say that having David Beckham be the model for his own brand of underwear is vain, but personally I feel it was a success! I watched the commercial and could not take my eyes away from the screen. Not only because Beckham is an icon of manlyness and athleticism, but the way the commercial was produced was very seductive.
ReplyDeleteI went into an H&M store and they had a section completly dedicated to the Beckham underwear line. They are really investing in getthing this launch off to a good start and by the looks of the amount of interest at the store and the interest I had, I feel that it is going to be a best seller at H&M stores and will continue to do well as he alters his line and comes out with new and more creative underwear designs. I personally bought 2 boxes to see if they were worth the buzz and I love them. I will be back to purchase more in the future.