Ben & Jerry's UK has launched a new flavor in order to show their support of same-sex marriage. Their previous "Apple Pie" flavor has been creatively reformed into "Apple-y Ever After". I personally am happy to finally see a company outrightly say that they are supporting same-sex marriage and not really thinking twice about those who eat their ice cream who many not support this.
This isn't the first time tat Ben & Jerry's changed their name of a ice cream flavor to show support for the LGBT equal rights. In 2009, the company took their most sold product "Chubby Hubby" and changed it to "Hubby Hubby" in order to show their response to gay-marriage passing in Vermont.
They even have taken it as far as to go to the social media. Ben & Jerry's has teamed up with a gay-rights organization, Stonewall. Together they run a website and a Facebook page where LGBT couples can "marry" on the sites and chose your partner and the option to share this among social websites including Facebook.
I personally think that what this company is doing is amazing and unique. They are notable for their support in same-sex marriage and they are not only funding their beliefs but they are promoting their beliefs, and especially with this issue is very brave.
Do you think that Ben & Jerry's will receive any backlash ( which I'm sure they will) and to what extent?
Also, what other companies do you know of that openly support same-sex issues?
Credit: ABC NEWS
I admire Ben & Jerry's for their social activism efforts over the years. In addition to raising support for marriage equality in the US and UK, they've also created special flavors to raise money for Elton John's AIDS foundation, Farm Aid, and more.
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