Seeming how I discussed Chipotle’s sustainable farming campaign, I thought it appropriate to blog about their newest environmentally friendly venture – the eco-friendly lunch bag. Chipotle’s lunch bags are made from recycled vinyl, used in their old billboard advertisements. The money made from the sales will go toward its charity organization – the Chipotle Cultivate Foundation: dedicated to creating a sustainable, healthful, and equitable food future. So, if you’re someone who likes to sport a lunch bag around town or someone who is always up for supporting the green movement, you might enjoy Chipotle’s latest green venture at a cost of only $18. In addition, customers who purchase a lunch bag before April 14th will receive a coupon for 1 free Chipotle burrito to be redeemed on Earth Day (April 22nd).
All in all, I applaud Chipotle for their efforts. I’d like to see more high-impact merchants step up to the plate and show that they care about something green that isn’t deposited into the bank. Lunch totes are practical and reusable (versus the brown paper bag I remember using as a kid). Creating the bags from recycled Chipotle billboards is not only creative, but it gives the consumer a sense of reward – that this bag is special because it’s a piece of Chipotle. As an environmentally conscious organization, more and more people will likely be drawn to the cause and want to support Chipotle because, after all, it feels good to take care of the environment!
http://www.adweek.com/adfreak/chipotle-recycles-old-billboards-eco-friendly-lunch-bags-139213
No comments:
Post a Comment