Brainiacs from Mars: On A Mission

 

A few weeks ago, Pittsburgh's KDKA-TV news aired a news story about an up-and-coming marketing firm called BrainiacsFromMars. The company describes its work as "high impact" and "unconventional." According the their website, BrainiacsFromMars "specialize in building headline grabbing marketing campaigns that inspire people, elevate your brand, and generate out of this world attention for your business." But the firm not only offers this advice to their clients, they have applied their strategy for their own campaign.

BrainiacsFromMars not only transform brands, they transform homes. At least they do right now. Currently, the firm is looking for volunteers to offer up their homes for billboards as part of a national campaign, similar to the popular Mail Pouch Tobacco barn ads of years past. The firm then comes in and paints the outside of the home in bold colors, adds the firm's logo, some social media logos, and even a QR code for passersby. In 3-5 days, your home could become the town's next billboard! 

But there's a catch. A good catch. If you can deal with your house being out-of-this-world bright, BrainiacsFromMars will pay your mortgage for the one month that your house is painted, which could even be extended for as long as one year! And here's one better: they will repaint your house afterwards!

A billboard home in Los Angeles, CA.
Credit: facebook.com/BrainiacsFromMars

BrainiacsFromMars CEO, Romeo Mendoza has stated that his plan is to help those families in need of mortgage assistance during this housing crisis. His goal is to transform 1,000 houses into billboards across the United States (Reuters.com). But the team isn't choosing necessarily the best location, they choose also based on the family's need. Since April 2011, Mendoza has received 38,000 applications for the program.

Two homes in Pittsburgh were being considered for this program, which is why the story was aired. It is a great opportunity for those homeowners, especially since most consideration was going to homes in Nevada, California, and Florida. If this just the beginning of BrainiacsFromMars, I can only imagine what they will come up with for future clients. I like the idea of this campaign and think that it will benefit the firm plus a ton of American families. Even if their home is used for only one month, that month without a mortgage payment is heaven-sent for a lot of families. I'm interested to see how this campaign develops and the results it produces.