Andrew Cracknell, author of the new book The Real Mad Men, recently wrote an article on The Huffington Post that briefly discussed the Creative Revolution of the 1960s (http://www.huffingtonpost.com/andrew-cracknell/mad-men-ads_b_1305136.html?ncid=edlinkusaolp00000003#s721274&title=VW__Lemon).
Personally, I think the Creative Revolution is incredibly interesting. Roots of almost all ads that we see today, no matter the medium, can be traced back to the 1960s and what many analysts consider the birth of modern advertising. Maybe it's a mixture of a very personal love of both history and advertising, but before you can change the world you must understand where you've been and what you've done already.
Cracknell calls to mind some of the most memorable ad campaigns of the '60s, such as Volkswagen, Avis, Polaroid and Levy's, and points out that these campaigns were engineered by the same man, Bill Bernbach.
These ads were simple, concise and to the point. They were creative, thought-provoking and striking. The ads didn't talk down to consumers and assume that they were stupid. The ads engaged the audience in a conversation about the product or brand and what it has to offer.
That was the beginning. Today, we have incredibly involved and entertaining advertisements that not only inform us as consumers, but entertain and engage us. With the television show Mad Men, more and more people are finally taking more of a look into advertising, which is a huge part of the American consumerism culture.
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