Pedigree Bus Shelter

Image Retrieved From: http://www.frederiksamuel.com/blog/2012/03/pedigree-bus-shelter.html

Pedigree has created an interactive bus shelter.  During the month of March in Trinity Bellwoods Park, Ontario dog walkers can find poop bags at the closest bus stop courtesy of Pedigree.  The goal was to promote Chicken & Rice + Dry Food with prebiotics.  The copy reads, "Help keep your dog regular".  A hhealthy digestive system is step one in keeping your dog healthy and "regular".  Unfortunately, the only method to check for a healthy digestive system is by examining your pooch's waste.  The Pedigree bus shelter offers an opportunity to check your pup's waste with transparent poop bags.  If it turns out that your dog is having digestive issues, the solution is on the shelter.  Buy Pedigree dog food and your dog will be healthy and "regular".

So, the Pedigree bus shelter not only disseminates advertising messages, but it reminds the consumer to be conscious of their dog's health.  This marketing communication technique is effective.  In that, the consumer associates a positive attitude with Pedigree because Pedigree is worried about their dog's health and provides a way to ensure a healthy dog.

Headline in photo: Help keep your dog regular.
Agency: BBDO, Toronto, Canada
Creative Directors: Gagne/Dave Stevenson
Art Director: Rebecca Dunnet
Writer: Shiran Teitelbaum

Information Retrieved From: http://www.frederiksamuel.com/blog/2012/03/pedigree-bus-shelter.html