Wednesday, April 6, 2016

Go Home Instagram, You're Drunk

What are you doing Instagram? You had a good thing going and you're starting to blow it. First you allow advertising, then you want to change the algorithms for how people's feeds are curated and then you increase video clips from 15 to 60 seconds... Let's slow it down, Instagram, you're going to scare everyone away.

Although there is not a solution or social media network comparable to sharing images like you do, this is how you create the downfall of a product, too much at once.

The algorithm switch was nauseating to say the least. If I have to read, "Turn on your notifications in the top right..." one more time...ugh!

On the upside, while this is trying to curb the amount of advertising, it will also have negative results for feeds that your truly do enjoy.

According to TechCrunch, this is the Death of Instagram for Brands.

Also,

Instagram's big bet on video doesn't stop at 60 seconds


Though I do think that Instagram means well and that the developers want to keep Instagram popular and resourceful. The whole algorithm thing is really to curb how many advertisements we are exposed to as users, but the way they went about the release freaked everyone out. People don't like change when a product works well.

According to AdWeek, "Before the API launch, Instagram ads for brands like Taco Bell and Capital One yielded strong brand recall, while those marketers saw clickthrough rates that outperformed Facebook. But consumers, it is feared, could react less favorably as more Instagram ads flood their smartphones."... Read More

Ad News breaks it down the best, so don't worry, everything's going to be okay, just don't act like that, Instagram.

Keep calm and trust influencers 

 

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