The intriguing part of this series is the unique viewpoints that the use of GoPro offers the viewers, as the video progresses the fan is offered a chance to see the ice as these elite players do and the moves they can make with the puck are truly incredible. The speed and precision that these stars move the puck is truly incredible and mesmerizing, and provides a different kind of exposure to the sport that has yet to be utilized by any of the other major sports in the United States. With the sport of hockey being one of the more unique sports the use of GoPro is able to capture that unique quality that should enable the sport to garner more public attention.
Wednesday, April 6, 2016
NHL After Dark
The NHL has been faced with the same problem for many years now, lack of exposure. Think of ESPN, very rarely does the network feature hockey as one of their leading stories, or one of their stories at all, for that matter. Lebron changing his headband is clearly more important than the incredible run the Pittsburgh Penguins have been on recently, or Patrick Kane being the first American born player since Dough Weight in 1996 to score 100 points in a season. With that travesty aside the NHL seems to have found themselves a match made in heaven in their recent partnership with GoPro and the creation of NHL After Dark. NHL After Dark is an 11-part series designed to shed more light on star players personalities and incredible skill on the ice.
The intriguing part of this series is the unique viewpoints that the use of GoPro offers the viewers, as the video progresses the fan is offered a chance to see the ice as these elite players do and the moves they can make with the puck are truly incredible. The speed and precision that these stars move the puck is truly incredible and mesmerizing, and provides a different kind of exposure to the sport that has yet to be utilized by any of the other major sports in the United States. With the sport of hockey being one of the more unique sports the use of GoPro is able to capture that unique quality that should enable the sport to garner more public attention.
The intriguing part of this series is the unique viewpoints that the use of GoPro offers the viewers, as the video progresses the fan is offered a chance to see the ice as these elite players do and the moves they can make with the puck are truly incredible. The speed and precision that these stars move the puck is truly incredible and mesmerizing, and provides a different kind of exposure to the sport that has yet to be utilized by any of the other major sports in the United States. With the sport of hockey being one of the more unique sports the use of GoPro is able to capture that unique quality that should enable the sport to garner more public attention.
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I really love that you called ESPN's lack of hockey coverage a "travesty." What a fantastic and accurate description.
ReplyDeleteSecondly, I think that the NHL partnering up with GoPro for this ad series is phenomenal. Hockey is arguably the greatest sport to utilize a durable product like the GoPro cams, due mostly to the nature of the sport itself. It's tough, fast and very physical, which is exactly the kind of image GoPro wants to be associated with. Good looks, GoPro.