Friday, April 15, 2016

Wieners and Ketchup belong Together

While the Heinz "Meet the Ketchups" advertisement started back in January during the 2016 Super Bowl, I have noticed it on TV a lot more as of late. Before even this thought, Heinz launched their new advertising campaign back in October of 2015 where they started a commercial for their new and better mustard. This was a way to get us used to seeing people dressed up as giant bottles of condiments before they launched the larger ketchup campaign.


Now, instead of having a person dress in a hotdog costume for the "Meet the Ketchup" commercial they dressed up hundreds of dachshunds in "wiener" costumes. This was an attempt to show that ketchup and hotdogs truly belong together, by having them all run towards the ketchups. Now don't worry, barbecue sauce and mustard are also along for the ride for installment of the advertising campaign. I'm not sure what their next commercial is going to be, but as far as this one goes they got it right because, at the end of the day, who doesn't love dogs?


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