She is a quirky and confused young woman in NYC, the ads for Season 2 have perfectly described the humor and "blissful ignorance" Kimmy embraces throughout her adventures to the 'new world'.
These ads show a humor side to the known acronyms - although vulgar - Kimmy is believed they mean something else and uses them freely in her day to day experiences. Which just makes you laugh if you have seen the first season and waiting for the next OR intrigued by this interesting yet questionable Kimmy.
Whoever made these advertisements kept in mind the audience of the show and used humor that would connect them to the show. These can be found as internet banners, bus stops, billboards, and subways.
The agency who created these ads was a Burbank-Based agency, Midnight Oil, who had watch season 1 and could not wait to use the previous seasons humor to advertise the upcoming season.
"We're fans of the first season, so we had a blast remembering all of its jokes, storylines and hilarious moments while developing the new creative with the Netflix Originals team," said Michelle Azzopardi, VP of creative at Midnight Oil. "It was important for us to maintain Kimmy's voice and honor her spirit throughout this campaign, reminding core fans why they loved Kimmy while also appealing to a whole new audience."
So take a break and check out these hilarious ads.. and binge watch Unbreakable Kimmy Schmidt!
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