If having a plant in a little town means to use it up for marketing purposes, then Mitsubishi is on the ball. It's not all in a negative way, of course, but someone could wonder how the whole town feels being remade in this new Mitsubishi campaign.
With their latest release of electric cars, Mitsubishi will be providing this small Illinois town with a bundle (30) news quick refueling stations for these cars. Also, for the use of the town, they are allowing 1,000 lucky citizens of Normal to be the first to order the new electric cars. As in, they get to skip the waiting list.
The project in whole is aiming to be a play on words. Mitsubishi is trying to make this community of electric cars "Normal". In it's own special way, it is intuitive. But how does the town feel about their town being used in this campaign? Also, how many can actually afford to buy these cars and use these quick charge stations? I understand that Mitsubishi is trying to give back, but how reasonable is the idea? When the car is released we'll see how far this plan really goes.
Source: Adweek
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