An advertisers job goes well beyond just trying to get their name and message out; it's more about making an impression and being remembered. How else will a consumer know to pick your product or service over another brand? After creating the message the company wants to convey comes the task of message strategy, meaning how this message will be presented to the consumers in a memorable way.
In 2009, Swiffer Wet Jet found a way to take their mundane and everyday product, a mop, and turn it into a humorous commercial that people still talk about. Check it out.
Swiffer Wet Jet's used personification to take their once boring mop, and give a personality of its own. Instead of wet bacteria filled mop, it becomes a heart broken ex-lover who desperately wants back into it's owner's life. The use of the song, "Baby come back" by Player adds an another humorous element and takes the love scorned love connection between mop and owner a little further.
Swiffer created a series of these hilariously sad old cleaning supplies who are being dumped by their owners for the new Swiffer cleaning supplies. Check out some of their others commercials below!
I think that this campaign is funny and is done really well. The only thing I hate about the commercials, and I'm sure I'm not alone with this, is the fact that the song always gets stuck in my head for the rest of the day. At the same time though, sometimes a great advertisement can be characterized by the jingle or song that sticks with their audience all day.
I think that this campaign is funny and is done really well. The only thing I hate about the commercials, and I'm sure I'm not alone with this, is the fact that the song always gets stuck in my head for the rest of the day. At the same time though, sometimes a great advertisement can be characterized by the jingle or song that sticks with their audience all day.
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