L'Oréal Explains the Science behind Creating Makeup Skin Tones

By watching this video, you learn that there are more than just the skin tones we see in a store. Each new child born, has its own specific skin tone different than any other. Creating make up to match every skin tone has to start somewhere.

L'Oréal scientists made this video to show the process of finding and making the correct makeup match for a skin tone. Women of color have found it hard to match their skin tone with the corresponding makeup choices available to them.

The video also gives into some detail about L'Oréal's Women of Color lab. Created in 2014, it's taken skin tone measurements from 57 countries of origin, resulting in a spectrum of foundation that can serve more or less anybody - though the work is far from over. At Atis observes, "With each baby, a new skin tone is born, and with that we know our work is never done."

Even if you are not into beauty products, its amazing to understand what has to happen in order to make the skin tone colors. There are 20,000 data points that are needed to be understood in order to make up that color of skin.

This is an ad demonstrating knowledge behind a subject not many people know about - the making of makeup. They are not advertising their products, they are informing the public of what needs to happen and how each color is made. L'Oréal sponsors this video and has 97,337 views compared to 50,000 views in 2014.