A little background to help us understand this great, but yet controversial, Brazilian fast-food chain advertisement released this week:
Currently Brazil is undergoing the biggest corruption scandal in the country's history. Many pro-government (left party supporters – who usually wear red) and anti-government (right party supporters – who usually wear green and yellow) rallies are happening, which for the most part end with fights amongst both supporting groups. The President is also currently under an impeachment investigation, which brings us into the clever, but yet controversial, advertisement released this week in the country:
Habib's, a mediterranean Brazilian fast-food chain, used this tense moment in politics to advertise the fall in price on their famous "sfihas." On the ad numerous people say the word "Caiu!" in a very happy tone; the word translates to "it [she, as sfiha is a feminine pronoun] fell, it fell." Remember the current president is a woman; therefore, the pronoun play on words is important. The advertisement shows people from both parties happy and hugging each other. At the end of the ad it is revealed that what "fell" was the price of the open "sfiha" (not the President), and that Habib's has united Brazil.
However, Habib's as a company has also been supporting the impeachment and the ad shows a clear standing on what the company supports politically. This ad has become very controversial in the country as many love it, and many hate it!
What do you think? Should companies get involved in politics?
Here is the advertisement:
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