Life Stages of Millennials

Millennials are such an evasive complicated demographic that baffle advertisers. Trying to find one medium to advertise to all millennials is seemingly impossible as this group ranges from age 18 all the way up 33. In the article, "How Millennials Consume TV Depends on What Life Stage Their In", published on adweek.com, author Jason Lynch discusses on how there newly released Nielson reports on this subject impact where advertisers should focus their efforts when advertising to millennials.

Lynch explains that this Neilson report discovered that the amount of time millennials spend watching TV depends on the life stage they are currently in. This reports breaks millennials down into three groups, "Dependent Adults (those who are living in someone else's home, usually a parents or parents), On their own (those who are living in their own home, with no children), and Starting a Family (those living in their own home, with children)." 

The report goes on further to break down the amount of time spent on each device, such as laptop, smartphone, radio, and even tablet. 

Click on the graphic to read this article by Jason Lynch!