Project Rock

Dwayne "The Rock" Johnson is everywhere lately, movies, social media, commercials, fitness magazines, you name a media outlet and The Rock has been on it in the last month. It was only a matter of time before this universally loved athlete and actor was joined with a large corporation looking to combine their future success with The Rocks current star power. In walks Under Armour who has teamed up with The Rock to create "Project Rock" a campaign that will release various aspects of workout gear, including the UA Limited Edition Project Rock Bag and Tank with Johnson's signature Brahman Bull emblazoned on both. With the final release being the UA Health Box that will include heart rate monitors, scales, fitness bands, and more to help the consumer track and pursue their health and fitness goals. Under Armour struck gold by partnering with the iconic star, sporting 49.1 million followers on Instagram alone The Rock comes with a loyal fan base that will surely buy his signature line of product. Proven by the simple fact that both the bag and the shirt sold out in record time, the bag in only the first week of its release and the shirt didn't even make it to stores, selling out in the pre-order phase. Needless to say the athletic apparel company did a very good job in picking their spokesperson, with both The Rock and Under Armour looking to make significant profits, with the Project Rock campaign.

http://www.forbes.com/sites/kristidosh/2016/03/03/details-on-the-rocks-new-project-rock-with-under-armour/#24434e46d879