In order for an advertisement to be seen as a success it needs to stick out and be memorable. This is a fairly difficult task for advertisement creators considering the amount of advertisements the average consumer is bombarded with every day. One of the most successful ways to increase the consumers receptiveness and overall attitude toward a product or company is to use comedy, or light humor in the advertisements to create a connection between the consumer and the product. By using humor companies are able to entertain their target audience and push a product, without the consumer feeling like they are having a product pushed onto them. Large companies such as Gatorade use comedy in their advertisements to remain relevant in the ever changing marketplace and to get their more serious points across.
Gatorade partnered with the NFL to release a variety of videos using humor to remind people that they need to get up and get moving if they want to drink Gatorade. The Sweat it To Get it videos features well known NFL players as they interact with the consumer and make them perform various forms of exercise to earn their Gatorade. The ads are very funny and fun to watch making the viewer accept the product and Gatorades message.
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