Absolut-ly Appealing Ads

Absolut Vodka created a campaign for their original vodka product. The campaign is a series of advertisements that show the bottle in a variety of scenarios. One is Absolut "Security," where the bottle is wrapped in chains. The second is Absolut "Perfection," where the bottle has a halo above the cap. The third is Absolut "Primary," where the bottle is covered in mud and dirt. The fourth is Absolut "Anonymous," where the label is pixelated out.

This ad series is visually appealing with its simplicity and image-heavy style. The bottle is placed in the middle of the advertisement, and there is a spotlight on the image, making it stand out as the main attraction of the ad. The main copy is in white, bold, sans serif font, against a black background, which also makes the copy stand out.

Each ad creates a literal visual representation for the copy. This strategy personifies the product, which makes it more relatable to customers.  The strategy also makes it easy to create a vast series of headlines and adapt to various concepts. If this campaign was still ongoing currently, it would be interesting to put these ads on social media and have viewers make up their own Absolut headline.

Can you think of any other notorious ads that incorporate personification?