Nike released a new Ad for the Grammy's night and it has Equality as its theme. The 1'30'' video is presented in black and white, with interesting beautiful camera angles that contrasts with the jazz soundtrack, emerging the viewer in the storyline. There's a narrator who guides the audience to the perception of how important it is to have equality in sports, in a way that if we can achieve it, we can also have equality everywhere.
Appropriately, the majority of the casting is composed by black people, which not only gives the Ad much more strength to its speech, but also gives opportunity to those who are many times excluded from fundamental parts of our society.
Personally, as a cinema student, I have a preference for advertisings that, instead of selling a product, creates a concept for a brand reaching out for consumers with matching personalities and points of view, and sometimes even affecting someone's opinion. This advertising for me has all the potential to both achieve Nike's financial goals and have an effect on the public in a human perspective, and that's why it is so great.
http://www.nike.com/us/en_us/c/go/equality?ref=http%3A%2F%2Fl.instagram.com%2F%3Fu%3Dhttp%253A%252F%252Fnike.com%252Fequality%26e%3DATNbhp7Fco40AXCuFwcmFiBb3kLr9RVODFDCX-dSdguid3G8q-mOZq0j7bT975cE4INglj0
I love how powerful this advertisement is. It's always nice to see a company promoting something bigger and more meaningful than just their products. I think the use of black and white rather than a colored video made the message of equality even stronger. Also, the use of famous athletes and celebrities helped appeal to various audiences. I agree with you that this will help Nike with their financial goals as well as the public's view on the company. Also, when the narrator said "the ball should bounce the same for everyone" I felt that was a well-thought-out quote that helped tie in sports with equality.
ReplyDeleteFor the first time ever, a person who was so huge in popular culture has now completley dominated the political culture, with television star Donald Trump rising to be the President. With the now very confusing difference between popular and political culture, companies are taking advantage of this by releasing ads like this, which will appeal to our mostly liberal generation and preach a very basic and human concept.
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