Super Bowl's Italian Sports Car Sponsor

        With the Super Bowl just last Sunday, more than half most likely tuned in for the infamous Super Bowl commercials. As always they were funny, cute, clever and even at times stepping over moral boundaries though what many viewers were surprised to see was the official sponsor of Alfa Romeo. As American citizens we can assume that the general public does not know of this well established Italian car brand, so when we didn't see Ford, Toyota, Honda, Nissan or Mercedes as the official sponsor our eyes perked up. As Alfa Romeo, they have only had two production cars sold in the United States of the passed 25 years, why Alfa then?

Alfa Romeo is returning to the United States with vengeance, informing by pouring into the rich history of the brand in the early years even before the world renown Italian sports car brand Ferrari. The Super Bowl commercials showing the beauty behind Italian engineering, blowing a new wind of innovation to the states. 

                       


I love cars, specifically Alfa Romeo, specifically the same exact model shown at 31 seconds in the video, the same car my father owns, 1967 Alfa Romeo Duetto. So the subject of cars specifically Alfa Romeo is very close to my heart from being able to grow up as a child and see my father drive and fix up his Alfa.

I am excited for Alfa Romeo's future success in the United States.