Last night at the Oscars, Warren Beatty and Faye Dunaway were given the wrong card and incorrectly announced "La La Land" as the Best Picture winner, rather than the actual winner "Moonlight". The response was unimaginable, with social media absolutely blowing up over the incident. The hashtag "#envelopegate" was trending all night on Twitter and still is frequently being used a day later.
Calvin Klein had planned to announce the new campaign a week after the Academy Awards, however, after the media firestorm that took place, with many people who may not have heard of "Moonlight" before the incident, the campaign launch was pushed up and announced today.
It's a brilliant move from the team at Calvin Klein, as it's best to take advantage of the free press that will come with the launch being tied to the awards show controversy.
Actors Alex Hibbert, Trevante Rhodes, Ashton Sanders, and Best Supporting Actor winner Mahershala Ali are all featured in the ad, which as usual with Calvin Klein ads, are stylishly photoshopped to increase the sex appeal.
This is one of the first moves made by new Calvin Klein creative director Raf Simons, and if the campaign can take even a little of the steam from "#envelopegate", it will be a brilliant first move from the new team.
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