Movie's Trailers As a Way Of Advertising - Oscars

This was Oscars weekend and, as you all have probably noticed, there was a mistake during the annunciation of Best Picture's winner. La La Land's team celebrated for about 5 minutes, when Moonlight took the spot, officially winning the award. Both movies are exceptionally good, even though its differences. And those differences can be seen not only on the big screens, but also in the way in which the movies advertises itselves. In the cinema industry, the flagship of advertisement is a movie's trailer, and that's why we will be analysing both La La Land and Moonlight's trailers.

Moonlight is renowned for its representativity. With a cast composed only of black people, the movie tells the story of a poor and gay protagonist. During the trailer there's a huge appeal for strong scenes in which the dialogues are deep enough to provoke curiosity in the audience. You gradually become involved with the story, since the sequence of scenes gets more and more intensity towards the end of the trailer. The only external information that is given is the name of the director, Barry Jenkins.

La La Land, on the other hand, works with rhythm more than with storytelling. The musical's trailer catches the public's attention with its joyful and also intensifying song, but keeps the audience in by giving evidence that this would be a good movie to watch. During the 2:26 minutes of the video, all of the following information is presented: From the writer and director of Whiplash; Winner of People's Choice Awards of Toronto International Film Festival;  Winner of Best Actress, by Emma Stone, in the Venezia's Biannual; the month of releasement; 3 newspapers' quotes about the film quality and 4 critique ratings of 5 stars; and the 2 oscars nominations of best actor and actress for 2017.

Those 2 trailers give us a lot of information on distinct ways to advertise a movie, being by provoking interest through the storyline itself and the films own elements, or through the confirmation of the film's quality by people from the external scenario.