Taco Bell Thinking Outside the Box

          Back in the late 1990's/early 2000's Taco Bell had their brand identity associated with the talking Chihuahua that would say "Yo quiero Taco Bell", though they have re invented the brand with their recent commercial campaigns. When the Super Bowl Taco Bell commercials aired, we found ourselves lost for words after watching, shrugging shoulders looking for a message. I believe this is the point to almost every commercial Taco Bell has produced since 2013, there really isn't a clear brand message besides the promotional commercials showcasing a new product.

The commercial I am specifically referring I an unable to track down but this one will serve the same purpose to analyze. Senior citizens going out to party and at the end of the night, they stop and eat Taco Bell.

While there could could be a message of "living young wild and free", I believe the real message here is keeping the Taco Bell campaign continuity of keeping it random and very entertaining. This strategy has been very successful for them because of the word of mouth they are able to achieve. After seeing one of the Taco Bell commercials, my friends and I continued to discuss it almost few minutes after it aired and into the game. Some of them were saying how it made no sense and it wasn't smart for Taco Bell to make commercials that feel as though they have no direction, while they were arguing I was thinking to myself that Taco Bell's advertising/marketing team are achieving exactly what they want. The word of mouth continues to grow stronger every second they are talking about Taco Bell after seeing the commercial, and that's a very powerful for a brand.