This was Bon Appétit's approach to their March Culture issue. While in the magazine and print world, a 43-page feature spread all shot with an iPhone is unheard of, that's exactly what they did.
"Food culture has gotten a lot more democratic. We can all snap a photo, post a blog, it’s become more inclusive instead of exclusive. And the smartphone has had a tremendous amount to do with that," Adam Rapoport, editor of Bon Appétit, says. "We’re so immersed in that culture, we thought, what if we shot the whole feature well with an iPhone?"
Read the full article
While the article debates the ups and downs of shooting completely with an iPhone, the approach and theory is advantageous. However, even when you give a photographer the challenge to capture food in such a way that is magazine worthy, the technological aspects remain a hindrance. A DSLR camera greatly exceeds the image quality of an iPhone. Also, the magazine's decision to run the idea challenges the profession of photography. It is important to note, just because we all own a camera: iPhone, does not make us professional photographers.
"I’m curious as to why they'd choose to use the iPhone in studio. Traditional photography is important because there are so many variables when doing something in a studio, especially," says Sarah Filippi, photography director at Fast Company. "There’s a reason why people consider different lenses and lighting. The iPhone doesn't give you that opportunity."
- matt mcdermit
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