Sunday, February 7, 2016

Super Bowl Ads Are Putting Diversity To Display

The day has come, Super Bowl Ads. Grab some wings and friends. 

        There have been few advertisements in 2016 that have been changing the brand image of certain companies (for example, Kellie Kemper Buick Ad). USA Today posted an article about how the ads of 2016 are becoming more diverse, and has taken a noticeable change since 2015. 

        Kevin Heart, a well known African-American Comedian has become an icon in upcoming movies and TV shows; and now making appearances in car commercials for Hyundai Genesis.

     The Mini Cooper #DefyLabels commercial is a very ground breaking advertisement, it includes Serena Williams, Abby Wombach, and many others. This ad is to choose to break away from the stereotypes that are labeled as a car and a person. By showing that the car does not match the stereotypes of a person, it is a car for everyone; size, sex and age.




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