While the ordinary prudent person sees the Super Bowl as "The Big Game" or "A Really Good Excuse to Gorge on Wings and Beer" (depending on how much you enjoy football), advertisers see it more like "The Holy Grail". Thanks to tools like Nielsen, companies know exactly how many TVs are tuned into The Super Bowl. If SB 50 will be anything like the Super Bowls of the past, the Big Game will be the most watched event this year by a long shot.
To most companies buying ad space months in advance, it really doesn't matter who's playing in the Big Game. It doesn't matter if America is more #Panthers than #Broncos. It doesn't matter if you're a diehard and you've already resolved to name your first child Peyton, boy or girl, no matter what your husband/wife says. It doesn't even matter if you don't actually know who Peyton Manning is - to you, he's just the Nationwide guy who really loves chicken parm. And why wouldn't he? Chicken parm is the bee's knees. And real talk: that chicken parm sandwich he's got looks a lot better than literally anything he's cooking with in the Papa John's ad.
"Chicken parm, you taste so good." Same, Peyton. Same.
Nah. Stick to quarterbacking and chicken parm.
Now, if you've ever turned on your television for 20 consecutive seconds over the last decade, you'd know that Manning is no stranger to being in commercials; he's all over the place. The guy has appeared in ads for everything from Gatorade and Nerf, to Mastercard and Buick. But that's another blog post assignment topic for another day.
While people are betting, bar fighting, and breaking up over which team is going to call themselves Champions on Sunday night, top companies are passive-aggressivley trying to call themselves Champions, too. Every company that advertises in the Super Bowl wants to be the commercial everyone is talking about around the water cooler on Monday morning.
In the past, there's been commercials that have truly left a lasting impression on viewers. A lot of times, these commercials elicit some kind of emotion, or trigger a memory for the viewer. Like we've discussed in class, invoking these kinds of associations with advertising is what makes them so successful, and what gets the company's message across.
Ask anyone. I'm sure they have a favorite Super Bowl commercial. It's the same as having a favorite color or type of coffee. It's just a fact of life.
Mine happens to involve a few of my favorite things in this world: dogs and beer.
To put it simply and blunty, this commercial has everything you ever could want in life:
- Cutest little puppy ever to exist in the past, present, and future history of this earth, as well as unknown existing and non-existing universes.
- Factual evidence -
- Huge but yet still classy and graceful-looking Clydesdales.
- Ridiculously good-looking cowboy.
- Unbreakable friendship that withstands the terrible occurrence of being taken away by someone who clearly does not deserve Heaven's Most Perfect Canine Creation (see above picture).
- Beer.
While Budweiser is always a fan favorite, they might have some competition this year. Heinz recently jumped on the doggie bandwagon with this year's Super Bowl ad for Heinz's "family"of products.
I know, I know. "I LITERALLLLY CRIEDDD," too. Believe me, I understand. I personally want to hug whoever wanted to use baby dachshunds in hot dog buns as a means to bring awareness to a host of different condiments. Pure creative genius. Give the guy a medal.
Looks like it's your move, @Budweiser. You need to out-cute Heinz. Seeing as they have an army of weiner dogs and a toddler dressed as a ketchup packet, you might actually be considered the underdog (LOL) this year.
So, which team will be crowned winners this weekend? That's a question we'll find out the answer to on Sunday night.
The definitive winner, however? Puppies, man. Regardless of the score, nobody's a loser when man's best friend is involved.
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