Bud Light Dive Bar Tour: Post Malone

Post Malone is an American singer, rapper, songwriter, and record producer.  He first gained major recognition in August 2015, after the release of his hit single, "White Iverson."  Which later landed him a record deal with Republican Records.  Post, known for his outlandish appearance and style, comes cross as someone who definitely stays true to himself.



One thing that seemed to be true, was his love for Bud Light.  Before having any affiliation with Bud Light, Post Malone was seen in many interviews casually drinking this light beer. 


I personally think this is quick and strategic thinking by Bud Light.  You see many brands and companies that partner with influencers or celebrities, however most people know, that the celebrity endorsing the product most likely never used it.  I thought this was very smart of Bud Light, because I personally would notice Post Malone always drinking Bud Light, because I personally would notice Post Malone always drinking Bud Light and would think to myself, "He must really love Bud Light."  I think it is important in today's era for brands to stay true to their core values.



Post Malone is a big advocate for being friendly, open, and staying true to his authentic self.  Along with these values, and his love for Bud Light, made Post Malone a perfect celebrity to collaborate wit the iconic brand.

The Bud Light Dive Bar Tour was created to emphasize the value of friendship, which was definitely shown with the promotion ads before the tour.


Bud Light wanted to promote the feeling of going to a Dive Bar with a group of friends, listen to music, and have a few drinks.  Other celebrities have been involved with this tour in the past, such as Lady Gaga, however with Post Malone. he was able to shed light on the brand in a different way.

Bud Light Dive Bar Tour Instagram Ad

BudLight Friendship Test