Geico and their "Geico Commercial?"

      Geico auto insurance has been a brand that advertises themselves very effectively by using unique humor and other non traditional methods that makes them stand out to consumers. Over the past couple of months, Geico has continued that theme with their new commercials that are titled "A Geico Commercial?"

     The ads show one person praising Geico for their ability to save people money on their car insurance. While another person comments that they are giving Geico so much credit, that it is almost like they are in a Geico commercial. At the last moment, someone pops up and exclaims that it is indeed a Geico commercial.

      Geico has proven that they can get their message across to the viewer in a way that is different but also memorable. By adding this slight change to an almost normal ad, Geico is able to be remembered by the viewer more because of the simple message and the boisterous endings. Geico is a good example of how using unconventional methods for ads can improve one's awareness and connection with the viewer while also allowing them to get ahead of their competition.