These kind of viral advertisements are very focused in on their target demographic, and make a huge impact on the rest of the sports community. This particular ad places Sidney Crosby, and Nathan Mackinnon, both hockey players from Cole Harbor, Nova Scotia, at a Tim Hortons in Canada. Tim Hortons, a popular fast food breakfast chain in Canada, is famous for its doughnuts and Canadian service. This viral marketing is very easy to produce, and is extremely effective. Crosby and Mackinnon serve as the focus of the advertisements, while the product is left in the background. This is not necessarily a bad thing, as fans of the athletes are constantly looking for content outside of the sport. It allows viewers an insight to their persona lives and gives the chain credibility after being endorsed by a popular athlete and celebrity in their town.
Wednesday, April 25, 2018
Social Media: A Powerful, Dangerous Tool
These kind of viral advertisements are very focused in on their target demographic, and make a huge impact on the rest of the sports community. This particular ad places Sidney Crosby, and Nathan Mackinnon, both hockey players from Cole Harbor, Nova Scotia, at a Tim Hortons in Canada. Tim Hortons, a popular fast food breakfast chain in Canada, is famous for its doughnuts and Canadian service. This viral marketing is very easy to produce, and is extremely effective. Crosby and Mackinnon serve as the focus of the advertisements, while the product is left in the background. This is not necessarily a bad thing, as fans of the athletes are constantly looking for content outside of the sport. It allows viewers an insight to their persona lives and gives the chain credibility after being endorsed by a popular athlete and celebrity in their town.
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One major reason is to offer/inform on product and/or company services and/or products. Now, it is quite clear that every advertisement campaign is to be designed for target audience, which executes either on TV or radio even on press or internet.
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