Dale Jr Honors his Father With a New Goodyear Commercial

This past weekend's Daytona 500 was the first Dale Earnhardt Jr did not participate in nearly 20 years. He still made an appearance though and was mentioned throughout the race following the premiere of a touching Goodyear Commercial featuring him and his late father.

The commercial was titled "Make a Name" and featured Jim Croce's song "I Got A Name" sung by the late singers son, A.J. Croce. The heartwarming advertisement features clips of both Jr and Sr and came on the 17th anniversary of Sr's untimely death.

The ad provides attitudinal continuity as this is not the first Goodyear commercial either Earnhardt has appeared in. The Earnhardt's are arguably the most familiar faces in stock car racing and Goodyear utilizing them frequently helps with familiarizing the brand.

Goodyear consistently takes advantage of the partnership with NASCAR to reach their target market and usually take a peripheral route to draw emotion from their potential customers.