Uber's Rolling with the Champion Campaign

Uber has partnered with Uninterrupted and created The Rolling with the Champion campaign in which there seems to be a shift in the way companies are reaching their audiences.  Uber, as well as many other companies continue to produce content that is similar to a short film or kit, as opposed to a TV Commercial.

Uber Showcases a Shift in Content Marketing and Advertising

Why?  IT is because this type of media markets towards digital platforms (i.e. Facebook, YouTube, Etc.)  People would rather watch two high profile athletes talk about real world issues , as opposed to watching a commercial promoting a brand.  Which, is a major shift in all advertising, as was similarly shown wit the SuperBowl 2018 ads.

LeBron James' Opinion on President Trump

This type of content humanizes the brand.  This technique allows people to relate to real world topics, engages the customers, all while ultimately promoting their brand.  In this video, LeBron James was asked about the President, in which he responded with personal opinions of the President's lack of concern for the African American Community.  James' comments sparked outrage from reporter Laura Ingraham, who suggested he "just such up and dribble." LeBron James returned by saying.  "We will definitely not shut up and dribble.  I will definitely not do that.  I mean too much to society.  I mean too much to the youth.  I mean too much to so many kids who feel like they don't have a way out and need someone to help lead them out of the situation they're in.


Check out Lebron James' Response to Laura Ingraham

Uber reached millions through a conversation

This content sparked major public debate and reached the top of the mainstream media.  This gave Uber the media outreach it needed without being in the spotlight.  Now people who want to watch this debate and the things that were said must search, "Uber: Rolling with the Champion" video in order to view the content.  In the end, Uber was able to reach millions of people by simply filming people having a conversation.