"Dilly Dilly!"

Bud Lite at its Finest

Bud lite has recently made an enormous success with their latest ad campaign featuring a medival kingdom that is obsessed with the alcoholic beverage. These ads first began with a king being given Bud lite by his subjects, and when one gives him a whine, that man is sent to the pit of misery. This illustrates how Bud Lite is both popular, and that other people won’t be happy with anything else. The next few are just as humorous as the others, but the best begin close to Super Bowl time. 

The first is a “pep talk” where the king’s forces are terribly outmatched. He goes on to say how the enemy has all these advantages, but then explains they’re out of Bud Lite, and the enemy has some! The army then charges into battle because they want the Bud Lite that badly. This then leads to a second commercial where the kingdom is losing badly, and things look bleak. However, the “Bud knight” shows up, and after going through the battle he gets some bud light from the store on the other side. The people then ask if he’s going to help, and after a bit of discussing, he saves them all. This leads to the catchline, “to the friends that always have your back”, which enforces the idea that bud light is what friends drink.

The ad campaign also made videos for each of the teams playing in the super bowl. Which was where the king gives pep talks to each of the teams. In fact, the Eagle’s video was where they got the term “Phily Phily” which was a play on “Dilly Dilly”, the ad campaign’s catch phrase. This campaign had such a large following, that the Eagle’s named one of the play’s that won the game “Philly Philly”. The fact that this campaign reached such a high level like that shows it's effectiveness. Overall, these advertisements used Bandwagon and Repetition the most. For instance, the commercials emphasize everyone and their friends are drinking Bud Lite. While it also repeats the phrase "Dilly Dilly” in each of it’s commercials, which is how the campaign has become so well known and familiar with people. In all, this ad campaign was tremendously successful, and hopefully it it will continue for a long time to come.