Worldwide Breast Cancer created a campaign in 2017 titled #KnowYourLemons. They are a nonprofit and their goal was solely to educate. Personal health is a very private topic for many people and does not always get talked about openly. Worldwide Breast Cancer's campaign uses the metaphor of lemons to talk about breast cancer. This way, they are able to get to the point, show visuals, and educate women in a simplified way. Their campaign site is very user friendly and does not feel like a cancer themed conversation. This again creates a lighter feel to a heavy topic. The metaphor is not the only thing they have done well. They have also kept the information minimal. Everything you need to know is on the home page, however, if you would like more information, they have made it clear where to find it. It is quick to read and easy to skim. As stated, the visuals help with this immensely. They've created charts and images to portray exactly what needs to be seen to help understand the dangers of breast cancer.
Overall, the best aspect of this campaign is the fact that it is not scary. What I mean by this is that a woman researching breast cancer
may not always be ready to grip what she is learning. This
may be a woman who is concerned about her own, or a loved ones health. When visiting this site over others, such as www.breastcancer.org, one is likely to feel a little better about the content. Worldwide Breast Cancer's content was portrayed in such a way that just might keep someone, at least, a little less scared. To the left is a screenshot from www.breastcancer.org. Though they also have a wonderful site with all the information needed, it is not as colorful or as light-hearted as The Worldwide Breast Cancers campaign. While both sites have the same accurate information on the science of breast cancer, their approaches to raising awareness are vastly different.
Cancer is a serious topic, but does the research have to be?
https://www.worldwidebreastcancer.org
Overall, the best aspect of this campaign is the fact that it is not scary. What I mean by this is that a woman researching breast cancer may not always be ready to grip what she is learning. This may be a woman who is concerned about her own, or a loved ones health. When visiting this site over others, such as www.breastcancer.org, one is likely to feel a little better about the content. Worldwide Breast Cancer's content was portrayed in such a way that just might keep someone, at least, a little less scared. To the left is a screenshot from www.breastcancer.org. Though they also have a wonderful site with all the information needed, it is not as colorful or as light-hearted as The Worldwide Breast Cancers campaign. While both sites have the same accurate information on the science of breast cancer, their approaches to raising awareness are vastly different.
I think this was a really great thing to post about. A lot of women may not be educated about breast cancer in the ways that they should be, and like you said, it is because some people simply are not comfortable talking about such a private subject. I think this is a really interesting and unique way to spread awareness about breast cancer and the importance of doing both self exams and getting mammograms done. The use of lemons in the ad is humorous and attention grabbing, which makes this ad stand out from some other breast cancer awareness ads.
ReplyDelete