Is Snapchat on the outs?

Since Snapchat started in 2012, it has easily been one of the most used social media sites. However, their most recent update was by far their least popular. Earlier this year, Snapchat's latest update had users outraged with an entirely new layout.

It started with users taking to other sites to complain, such as Twitter and Facebook. People were mainly trying to get information on how to use the new layout. Then, once it became a general consensus, it turned into a joke. People were creating memes and funny tweets about the Snapchat news. Users even began petitions to send Snapchat back to its old looks, which did not eventually lead to anything. 

Even with all of the complaints and bad publicity for Snapchat, they still wanted to keep their look as they had it. They knew that even if people do not love their app at first, they'll come around because in the end, it is still one of the most used social media platform. However, they were unexpectedly incorrect. Kylie Jenner, one of the most famous celebrities on social media, declared she did not even open the Snapchat app anymore on Twitter. 

sooo does anyone else not open Snapchat anymore? Or is it just me... ugh this is so sad.

— Kylie Jenner (@KylieJenner) February 21, 2018

As soon as she tweeted this, Snapchat's stock dropped 6% and their market value dropped $1.3 billion. With no signs of a rewind update for Snapchat, are people done with it completely? Or will the app save itself?