The Pittsburgh Penguins have always done a fantastic job marketing their team to the city of Pittsburgh. There was no exception when the National Hockey League announced that the Penguins would host a Stadium Series game on February 18th, 2017. They would host the Philadelphia Flyers, and would play the game at Heinz Field on a rink built on the turf.
The Penguins then went to work to market their outdoor game, selling it to fans of both Pittsburgh and Philadelphia. From that point on, every piece of promotional material or advertisement that went out, related to the city of Pittsburgh and the rivalry between the two cities. Their logo for the event was designed to look the the bridges all over the city of Pittsburgh, while the details show metalworking inside the"Series" and "Pittsburgh" banner.
Philadelphia and Pittsburgh then began working on their conjoined marketing plan, with the NHL. The teams were both pushing the rivalry aspect of the game, and how it was "The Battle for Pennsylvania". of course in professional sports everything is sponsored so Coors Light would present the Stadium Series. Pittsburgh and Philadelphia then came up with new uniform designs that were created for this event in particular. Pittsburgh's gold uniforms were meant to contrast directly with Philadelphia's new orange jerseys.
When game finally came of a below freezing night in February, (trust me, I was there) Even the arena was built to resemble the city of Pittsburgh, and the Penguins had actual live penguins brought in from the PPG Aquarium. The teams walked out on the yellow "beams" to enter into the arena, and their was a performance during the 2nd intermission from Train. The NHL succeeded in putting on a great show in Pittsburgh. the found that it was so successful, they planned a rematch to take place in 2019, where this time Philadelphia will play the host in Lincoln Financial Field.
The Penguins then went to work to market their outdoor game, selling it to fans of both Pittsburgh and Philadelphia. From that point on, every piece of promotional material or advertisement that went out, related to the city of Pittsburgh and the rivalry between the two cities. Their logo for the event was designed to look the the bridges all over the city of Pittsburgh, while the details show metalworking inside the"Series" and "Pittsburgh" banner.
Philadelphia and Pittsburgh then began working on their conjoined marketing plan, with the NHL. The teams were both pushing the rivalry aspect of the game, and how it was "The Battle for Pennsylvania". of course in professional sports everything is sponsored so Coors Light would present the Stadium Series. Pittsburgh and Philadelphia then came up with new uniform designs that were created for this event in particular. Pittsburgh's gold uniforms were meant to contrast directly with Philadelphia's new orange jerseys.
When game finally came of a below freezing night in February, (trust me, I was there) Even the arena was built to resemble the city of Pittsburgh, and the Penguins had actual live penguins brought in from the PPG Aquarium. The teams walked out on the yellow "beams" to enter into the arena, and their was a performance during the 2nd intermission from Train. The NHL succeeded in putting on a great show in Pittsburgh. the found that it was so successful, they planned a rematch to take place in 2019, where this time Philadelphia will play the host in Lincoln Financial Field.
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