Thursday, February 22, 2018

YouTube reacts to Logan Paul

Over the past few years, Logan Paul has been quite the internet sensation. He began on the Vine app originally, but has recently been more of a YouTube star. For most of his internet career, he was known for his light-heartedness and comedic content. In January of 2018, Paul posted a controversial video dealing with a suicide victim. This video was eventually removed by YouTube and Paul released a public apology and was given "one strike". Soon after this was forgotten about, Paul put out yet another controversial video post involving dead animals.  This time around, YouTube was fed up with the use of his platform.

This raises a tricky situation for the company. YouTube prides themselves in being a place for anyone to express themselves with the freedom of speech. However, once one reaches the level of subscriptions and audience members that Paul has, YouTube realizes that these influencers reflect on them as a company just as much as on themselves. 

YouTube saw fit that they temporarily suspend the advertisements on Paul's videos. His content was not seen as appropriate for brands. Though this seems like a good option for YouTube, is it really punishing the source of the problem? The question that lies is does removing the ads on Logan Paul's YouTube channel punish him as a vlogger or the companies of the ads? Should YouTube have taken a different approach?


Posted by at 3:20 PM

2 comments:

  1. UnknownFebruary 23, 2018 at 6:06 PM

    I thought Logan's videos were completely inappropriate, however i don't like Youtube's response. I thought it felt very disingenuous and reactionary instead of what could have been a great PR move for them. I'm not a big fan of a ban or anything like that because people should be allowed to express themselves. The problem comes when youtube ad revenue starts to hurt because of the heat and controversy they faced.

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