Red Bull Still Using Humor to Draw Customers

Red Bull has been using the "Gives You Wings" campaign for over a decade and have been successful with keeping customers entertained all the while. Red Bull has kept the same visual continuity throughout all of their "Gives You Wings" advertisements, with almost every advertisement looking as if it was drawn with a pencil with a plain white background. Red Bull also maintains aural and verbal continuity through the constant of the slogan "Red Bull Gives You Wings" usually said in the same manner by the same voice. The amount of continuity used by Red Bull makes recognizing the advertisements incredibly easy and has helped to build the brand immensely over the years.

Red Bull is now the leader in almost every extreme sport and many uncommon sports, such as airplane racing, break-dancing competitions and downhill ice skating. This allows even more outlets for Red Bull to advertise in a nearly untapped market. The uniqueness of this opportunity Red Bull has made for themselves gives them freedom in the creative process to do what they feel will effectively reach their target market the best.