Airbnb Print Ad

 Airbnb is a home sharing application where people can basically rent out their home to travels or you a can stay in one as a guest. This newer service has taken off in recent years becoming more popular than hotels for some people. This is a relative modern idea, so it is no surprise they would design eye-catching, simple ads to draw attention. Of there ads, the animals fitting into surprising spaces to their normal environments comes to mind as a great ad campaign.

Some of the ads include a pig in a fishbowl, an octopus in a hole in a wall, and a spider in a crab shell.  Typically, these types of animals do not live in such habitats. That is what makes this ad really creative and consistent with the Airbnb brand.

Airbnb's slogan is "Belong Anywhere" and this makes sense with the animals and seemingly odd locations. They can belong anywhere when they use Airbnb. It is a cute and fun way to showcase their slogan and way they operate.

As well, the design is relatively simple with a mostly white background and the animals have a pink/red color too them that ties in with the logo. The background being such a stark white space really draws attention to the odd locations the animals are in. At first, the ad is funny and cute but then once you look at it more it really drives home that you can really go anywhere with Airbnb.

Overall, the simplicity of the design makes a big impact. The color of the animals tie in with the logo for a seamless look and it really shows that you can truly "belong anywhere" when you use Airbnb. Using cute animals as well makes for a more interesting ad and that is why it has been successful.