Just a Slice of Ketchup

In this classic Heinz Ketchup ad, we are exposed to a creative and effective method for Heinze to get their message across.  that message?  Heinz uses real tomatoes in every bottle.  They want the consumer to know that they can trust their product to be made with real ingredients they grow themselves.  Looking at the individual features of the Advertisement we can see the detail they used when creating this print ad.  Background is the classic red of ketchup with a gradient of light to the center.  The coloring can represent the tomato ketchup or be a psychological use of color since the color red is proven to make people hungry, that's why it is used so often with food and restaurants.  next, the bottle is represented by tomato slices with the label of the bottle where it would appear on a normal bottle.  Each slice is not aligned perfectly, showing the naturalness of the ingredients.  Lastly, apart from the words on the label, the only text in the ad reads, "No one grows Ketchup like Heinz."  The simple phrase communicates the message with the audience.  As I said before, they want the consumers to know they are able to count on Heinz to provide a product made with naturally grown ingredients.  I think that even though it is such a simple ad, it is effective and memorable.