This advertisement was from a year ago from the Facebook page of Art All Night: Pittsburgh. Art All Night happens once a year when as many local artists come together to display their artwork to the general public. The event lasts for 22 hours starting in the late afternoon to the mid-afternoon the next day.
This social media and has many things going on that do not seem to go with the theme of the event. The ad does inform their audience well about when the event takes place and where their new location will be. However, the image they have chosen to use is a little confusing.
As you can see, the image has the Pittsburgh skyline covered in gold with a purple backdrop. Along the skyline, there is an image of a soldier appearing to be looking over a hillside looking down to the city. The picture is beautiful, but there really is not a bright display of the image having anything to do with the art event. Even when looking at the post that the ad is connected with, there is still not a clear connection as if the image is what the theme of the event is or if the art that will be displayed during the event will feature soldiers or a military theme.
As an image, it is a very eye-catching image that would make a random person walking around town question what is art all night. Maybe this we the plan for marketing the event to make it a mystery for people to come an explore. It just would have been nice to be given a little more context as to how a soldier is connected to art.
No comments:
Post a Comment