Apple's Genius Advertising

When Apple puts out a print advertisement, it primarily has this idea. A white background, a photograph of usually their product, but in this case an apple, and a couple of words. When we first learn about advertising, we're told to not have a lot of white space. However, Apple's simple designs and corresponding tag lines are what make their advertisements so memorable and successful.

When we take a look at the advertisement to the right, all it is is their product, the tag line, and a small excerpt explaining the product. Not only does the simplicity of the design of this advertisement have an effect on the success of it, but it is also the tag line specifically. This advertisement was put out in the 1990s. At this time, computers were just starting to become a regular thing in people's homes. However, the internet was well known as something that was incredibly geeky and not many people used it until other software came out to make it more visually appealing.

To get right on this train, Apple made their computers more visually appealing and promoted them with the tag line that this specific computer is not geeky but "chic." The simplicity of this design causes the consumer to focus mainly on the message, which was very prevalent to the times and was a major problem many consumers were facing with owning a computer and wanting to use the internet. Because of their design, they were able to send a very important message to customers, which ended up being an extremely successful advertisement and a design that they still stick to today.