BMW advertising to give the best wish for the Chinese traditional festival – Mid-autumn Festival. The ad slogan is simple and creative, just only three lines “Best Mid-Autumn Wishes.” Not just to send a holiday blessing, but also we can see that each beginning of the letter is the abbreviation of BMW. The shape of the mooncake also likes the BMW logo. The entire advertisement is appealing and even in line with design aesthetics. The overall shade of blue gives a comfortable feel, and blue is also the primary color of the BMW brand. The copy of the advertisement is meaningful and straightforward, and it is an impressive advertisement.
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