I chose an ad by the German Advertising agency called Hut Weber. Ever since the fall of the Third Reich, any public display or interpretation of Adolf Hitler is very taboo and is very seldom done. However, with this print ad, Hut Weber broke this taboo and displayed a very minimalist display of him. One side of the ad shows a silhouette of what looks like Hitler with his infamous mustache and haircut. On the other side, there is a depiction of Charlie Chaplain with his famous hat and mustache look. The only copy displayed on the Advertisement is the words- "It's The Hat"; meant to describe how close the images are to each other. I took the meaning of the ad to mean that one small detail can drastically alter the perception of not only an advertisement but any image or anything. I took it to mean that Hut Weber pays attention to the small details and how they affect the consumers. One small thing can change the perception from one of joy and laughter to one of fear and hate.
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