Glossier is a brand that sells not only makeup, but also a lifestyle and a new beauty standard based on natural, clean and minimalistic values. In this ad, "the supers", they are able to incorporate those ideas, while having a lot of visual and aesthetic quality. As much as it is a very simple ad, with little to no effects apart from editing and color filters, it shows the customer the company's statement very effectively. The light pastel shades, short texts that go straight to the point written in a minimalistic typography give the spectators the idea of sophistication and relaxation. The ad also shows a dedication towards diversity, showing different girls with different skin tones and different skin conditions. The ad also tries to show the consumer how Glossier skincare products fit their lifestyle, different situations and needs. Another interesting thing to notice is the consistency in quality and visuals throughout the YouTube channel. All their videos have the same color palette and minimalistic aesthetics, which creates a solid image for the brand, so the consumers have the desire to follow Glossier's message of low maintenance, high confidence, independent women.
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