Published in 2010 by the agency cOOkies, this print advertisement is geared toward garnering further public awareness of animal abuse and the animal rights advocates that seek to eliminate such behavior. The use of a rather disturbing image of a tiger that is tied to puppet strings serves as a poignant symbol for sentient animals who are forced into captivity and subjected to further emotional/psychological abuse in the form the likes of circuses and zoos. The sub-headline reads: "Support Animal-Free Circuses". LAV, founded in 1988, is an organization that specializes in spreading social awareness for animal rights and the unethical exploitation of wild animals. It's powerful, clever, and straightforward - several of the elements that make an advertisement memorable to me.
I am a huge animal person so this ad disturbs me. That aside, the ad is simple and to the point. The tiger on the puppet strings is depressing and sends the message that circuses and animal abuse needs to stop. The colors used are dark which to me, represents sadness. Overall, the ad is effective.
ReplyDeleteAs a cruelty-free advocate and vegetarian, I hold animals close to my heart. Seeing awareness raised about animal abuse, captivity, and cruelty is huge. So much of the time animals are camouflaged to be entertainment for us. Consider Sea World, the Circus, swimming with dolphins at resorts, even some zoos and aquariums. Often, we forget that these animals are creatures with complexity. They are not ours to be used.
ReplyDeleteThis ad is an unfortunately real depiction at the use of wild animals in the circus. It puts a very emotional tether onto viewers. The puppet strings connote the essence of abuse and control that humans use when in animal entertainment industries. To see such a powerful, majestic, wild animal being tied up to be forcibly tamed and controlled is a compelling image. I think the design, copy, and colors of this ad are strategically and creatively done. It's dark, somber, and compelling. The agency did a truly effective job at activating pathos and drawing attention to an important issue.