Every day when I walk to the T station down at 6th avenue I pass the same 2 billboards on Fifth Avenue. They are owned by two competing companies: Chipotle and Moe's Southwest Grill. On the larger billboard owned byChipotle- it is always advertising a food item and how close the store is located proximate to the city.
Chipotle demonstrates to the customer that a new product line is available- in this case Queso and that it is only a short way away for them to get it. The Ad is challenging the viewer to go to Market Square and seize what is "theirs": Queso.
Across the street Moe's has taken out a billboard of its own- also demonstrating its own version of queso and its location- also in Market square. The Moe's ad is poking fun at Chipotle- alluding to their Queso product and how it is considered not real queso. Moe's has long been a maker of Queso and is mocking Chipotle's attempt at one of their premier products. These two companies have been dueling with billboards for a while now and every time Chipotle puts up a new billboard- Moe's changes theirs. If nothing else- it has brought public attention and visibility to both brands and that is important.
In history of Dunkin's advertising, they have had some nonsensical, humorous commercials. This ad from February of 2019 is just another example of those. However, they are just taking another play on their phrase, "America Runs on Dunkin." They use the expedition of Europeans in the 1400s to the Americas to set a precursor for the perfect, coffee-fueled America, almost as if it were the origin story of Dunkin. Of course they used humor in the ad, but they also use a historical event that is commonly known to add to that humor. It is all to make a joke on their slogan, saying that their happy American future "runs on Dunkin." They also appeal to a young audience with the reference to a Flat-Earth joke that was popular at the beginning of the year on social media.
Starbucks
Starbucks consistently stays on the "trendy" side of their advertisements. This January spot, similar to Dunkin's appeals to a social media user with the use of a hashtag and fun stickers like one might see on filters. They attempt to stay involved in their audience's lives with this strategy. The advertisement itself is personable and light, stating that anyone could have a perfect morning. That morning could involve saying yes to a Starbucks Blonde Flat White Coffee, but to each person their own. The ad is short and sweet and allows Starbucks' consumers to be connected to the brand through social media, making Starbucks part of their morning routine.
While both advertisements are fun and target a young adult audience, they use different styles and strategies to market their brand. Dunkin uses humor to tell a backstory of their famous "America runs on Dunkin" slogan, while using actors and a full display of some items that they have on the menu. They not only are advertising their brand, but the products consumers might enjoy from their menu. Starbucks, on the other hand, uses multiple clips of modern, morning situations with upbeat music to stir an emotion of joy when they think of Starbucks. It gets their audience involved and does not show much about Starbucks except for a few cups and the store logo in a few shots.
This ad campaign has seemed to fade out a bit in recent years, but I believe it is still notable for its memorability factor. Coke and Pepsi have been in competition for decades, and the Coke Zero vs Pepsi Max campaign is no exception. The unique selling proposition for both of these beverages is basically the same - zero calories, zero sugar, but with the same classic taste as the non-diet beverage. Both companies frequently take aim at each other through their ads, but the promise to the consumer is always the same: It's the same classic taste, but without all of the reservations that come with guzzling sugar.
This ad shows a Pepsi and Coke salesman exchanging some jabs with each other the quality of their respective drinks over a fitting soundtrack playing: "Everything you can do" Ultimately, Pepsi gets the best of Coke with a well placed celebrity endorsement by Snoop Dogg.
In this ad, Coke doesn't take direct aim at Pepsi like the latter does in the previous ad, but it is still effective. The benefits of Coke Zero are equated to "Phones without the dodgy ringtones, workmates without the work, and girlfriends without the five-year plan." In other words, you don't have to take the good with the bad when it comes to Coke Zero, just the good.
Burger King published the Simpsons in some of their advertisements. At the same time, the "Simpsons" movie and the Burger King brand were promoted. I think the best burger king commercial with the Simpsons. These ads are linked to animation and advertising to impress consumers. People who like the "Simpsons" animation have become potential consumers.
For McDonald’s ’ad
It shows the fact that fast food work is not a full-time job, but a part-time job. Part-time is a learning experience or a method of gaining work experience before applying for a full-time job in a high-paying field. Let consumers know about their work through two stories. Let consumers remember this brand.
Both ads use animation.
What they have in common is that they are both commercial cooperative advertisements.
The difference is that McDonald's advertisement does not mention the price of food, which is to tell viewers about the working environment of McDonald's and how to communicate with consumers. In burger king's commercials, every little story is about the cute Simpsons, and then burger king will have their own meal plan, with a price tag.
“Nissan North America has unveiled a new ad campaign that asks "What if everything ran on gas?"
Created to promote their electric powered Leaf model, the commercial takes a humorous look at the advantages of electricity. More interestingly, Nissan takes a swipe at the Chevrolet Volt which is a range-extended electric vehicle that uses a petrol engine to extend its 25 to 50 mile (40 to 80 km) range on electricity alone.
Tesla's brand position is to be the best electric car in the electric car area, and not only has better power than a sports car but also has more space than any sports car. Both advertising
using video advertising. Nissan’s advertising is more creative and showing what
the brand concept is- green driving. It is interesting and appealing to the
target audience, also it is easy to understand. It is the great way to show the
Green driving concept, but has less information about the car’s function, what
is on the car’s inside. Is there have enough space? Tesla ‘s advertising
showing this and we can see they have enough space and faster than sports car.The tone of voice is
different, Nissan position is the 100% electric Nissan LEAF, Zero Gas. The
Tesla ‘s creative direction is showing the tesla’s function.
The first two weeks of march were all about partying in different parts of the world - Carnival in Latin America and the Caribbean and St. Patrick's Day in North America and some parts or Europe. It's safe to say people have fun in different ways and have different aesthetics for the parties, however, one thing sticks out for both: drinking a lot of beer. In this post we'll analyze two Facebook ads; one the brand Guinness did for St. Patrick's Day and one the brand Skol did for Brazilian Carnival.
This Guinness ad is very minimalistic and sticks to an image of sophistication, also remembering people to drink safely. The ad has a color palette that clearly refers to the party itself, using green and the lucky charms. It's simple and it's advertising for their regular stout beer. In addition to the green, the colors in the ad are very sober, and give you a sensation of a cozy place to refuge from the cold weather.
The Skol ad, on the other hand, uses a lot more color and image manipulation techniques instead of being just a beautiful picture. It's advertising a new product and using Carnival as an incentive for consumer to try it. They use a color palette that is a lot more related to the brand aesthetics itself, instead of the party. This ad has a lot more visual information and subliminal details to establish a strong brand image. The bright tropical colors talk a lot more to the young Brazilian who is probably enjoying the party in the streets, giving a more excited, euphoric sensation to the spectator.
Both ads are successful reaching their target audience and have a lot of interactions on their social media accounts. This shows how in different countries, people have different priorities regarding their visual identity and how they identify with the image a brand is trying to sell.
Both Aerie and Victoria's Secret sell the same clothing for women: lingerie, activewear, sleepwear, and underwear. These two companies have very similar target demographics but have chosen completely different paths when it comes to their brand image and can be clearly seen in their most recent advertisements. It has become increasingly noticeable how Aerie has tried to counter their competition's image and the company has chosen to take a stand on body positivity and inclusion. While Victoria’s Secret is known to have the idolized version of a woman on their advertisements, Aerie wants to use real people to model their clothing and leave the “imperfect” qualities of a woman, such as stretch marks, rolls, and skin discoloration, on full display. This advertisement campaign originally started out as a popular social media hashtag for the brand’s first unretouched photo campaign. Aerie encouraged women to join the conversation by posting pictures of themselves with the hashtag #AerieREAL on social media and the company used this content to advertise their brand. One way Aerie has differentiated the models chosen to market their clothing is by naming them "role models." These women have been specifically selected based on their careers and activism instead of their body type. Aerie introduced 7 new role models in 2019: actress and author Busy Philipps, actress and activist Jameela Jamil, artist and poet Cleo Wade, gold medal gymnast Aly Raisman, gay actress and activist Samira Wiley, blind Youtuber and motivational speaker Molly Burke, and Paralympic medalist Brenna Huckaby. The goal Aerie had originally to rid the company of Photoshopped images really resonated with women in their target demographic. Altered images are now considered a societal norm in advertising and researchers have found a connection between Photoshopped images and lowered self-esteem. Victoria's Secret has yet to comment on the #AerieREAL ad campaign but instead choose to promote their own brand image with women's empowerment and confidence in themselves while leaving out the idea of body positivity.
While there are a lot of differences in the way that Apple Music and Spotify operate, I thought it would be interesting to see how these two competing music services decide to differentiate themselves. Both of these billboard ads were present in the December 2017 skyline of Los Angeles, giving us a perfect idea of how Spotify and Apple Music represent themselves to the same audience at the same time. The most apparent and contrasting difference between these two ads is their color choices. While Apple went for a sleek black that could contrast the white font and while app icon, Spotify chose to use colors significant to the artist they were featuring, in this case pink, and they contrasted it with the black font and logo thats iconic to their app. This color choice shows a clear difference in the way these apps think about themselves. While Apple Music is trying to sell the aesthetic and luxury that Apple products inherently have, Spotify is more interested in selling a personality and connecting to their users through the music on the app.
Apple is interested in reaching the Los Angeles residents that are already wearing AirPods, have an iPhone, and like the certain level of clout that comes with being involved in the Apple family. Spotify does not have an already integrated user base to reach, so instead they hope that users will be intrigued by the risqué nature of an ad that says "NSFW", or that users will already have an interest in Blackbear, and their appreciation for the artist will turn into appreciation for the app. While I think both of these ads definitely show brand personality, it also reinforces why I personally use Spotify.
